With age, your skin rejuvenates less quickly. Time leaves a visible imprint: signs of stress, fatigue and ageing seem to suddenly appear.

After 10 years of research, L’Oreal Paris have developed Youth Code, a complete rejuvenating skincare routine that helps you regain the qualities of younger looking skin: smoother, rested, more luminous.

Youth Code Rejuvenating Day Care is enriched with our patented Pro-GenTM technology to help the skin recover more quickly from aggressions and behave more youthfully.

A new era derived from GENE SCIENCE
PRO-GEN^TM TECHNOLOGY

Our research has led to the study of 4,000 skin-related genes. Among those genes, researchers have discovered that some specific genes are expressed when the skin has undergone an aggression. We call these particular genes "skin repair genes". Patented Pro-Gen^TM Technology acts on the expression of these “skin repair genes” to improve the skin's ability to recover and to defend itself from aggressors such as stress, cigarette smoke, pollution and climatic changes. It improves skin's capacity to retain moisture and helps to restore its natural Youth Code.
Thanks to Pro-Gen^TM Technology skin is able to regain the characteristics of young skin: smooth, rejuvenated and radiant.

ADENOSINE

Adenosine has been identified as a very powerful anti-wrinkle ingredient that works to slow the visible effects of ageing. Combined, these powerful ingredients work to reactivate and visibly prolong the youthful of your skin.
Adenosine works to slow the effects of ageing.